Connect with our Audience
Overview
Our fortnightly e-newsletter delivers evidence-based insights into sports injury prevention and rehab from a physiotherapy perspective.
It is written for active people – especially runners and other endurance athletes – who care about staying injury-free and making informed decisions about their training and health.
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Audience
1,400+ engaged subscribers (and growing)
Global audience, with strong representation in:
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United States
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United Kingdom
Predominantly:
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Runners and other endurance athletes
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Recreationally active adults
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Injury-aware, research-minded readers
This is a high-trust, niche audience, not a mass consumer list.
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Engagement Metrics
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Open rate: Between 55% and 60%
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Click-through rate: Between 9% and 13%
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These metrics significantly outperform typical industry benchmarks for email newsletters, reflecting strong reader trust and relevance.
Content Focus
Typical topics include:
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Common sports injuries and how to manage them
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Injury prevention strategies
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Training load management
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Recovery tools and methods
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Evidence-based product and service insights, including braces, supplements, home therapy devices, etc.
All content is written from a physiotherapist’s perspective, with a strong emphasis on accuracy and real-world applicability.
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Here is the web version of one of our newsletters, with the sponsorship between the main article and the Related Content section.
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Sponsorship Format
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Each issue includes one exclusive sponsor placement to maintain quality and reader trust.
What sponsors get:
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Sponsor copy written or edited by Sports Injury Physio to match tone and audience
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A text hyperlink to the sponsor’s website
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An image hyperlinked the sponsor’s website
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Brand exposure aligned with credible, educational content
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Ideal Sponsors
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Sponsorships are best suited to brands offering genuine value to an active, injury-aware audience, such as:
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Sports and running brands
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Rehabilitation and recovery tools
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Digital health platforms
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Coaching, education, or training services
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Evidence-based supplements or wearable technology
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Pricing
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£100 per sponsored issue
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Fortnightly distribution
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Discounts available for multi-issue bookings
Custom packages can be discussed for longer-term partnerships.
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Why Sponsor This Newsletter
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Highly engaged, self-selected audience
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Trust built through evidence-based content
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Clear alignment between sponsor offerings and reader needs
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Simple, transparent sponsorship structure
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Technical Specifications
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Image:
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Aspect ratio: 3:1
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Minimum dimensions: 2100x700 pixels
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File format: JPG or PNG
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Text:
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Maximum 300 characters and spaces
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Size and typeface: Same as the newsletter's body text (we'll take care of that).
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Contact
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To discuss availability or request a sample issue, contact:
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Nick Bezuidenhout, Operations Director
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