Connect with our Audience
Overview
Our fortnightly e-newsletter delivers evidence-based insights into sports injury prevention and rehab from a physiotherapy perspective.
It is written for active people – especially runners and other endurance athletes – who care about staying injury-free and making informed decisions about their training and health.
Audience
1,400+ engaged subscribers (and growing)
Global audience, with strong representation in:
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United States
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United Kingdom
Predominantly:
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Runners and other endurance athletes
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Recreationally active adults
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Injury-aware, research-minded readers
This is a high-trust, niche audience, not a mass consumer list.
Engagement Metrics
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Open rate: Between 55% and 60%
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Click-through rate: Between 9% and 13%
These metrics significantly outperform typical industry benchmarks for email newsletters, reflecting strong reader trust and relevance.
Content Focus
Typical topics include:
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Common sports injuries and how to manage them
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Injury prevention strategies
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Training load management
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Recovery tools and methods
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Evidence-based product and service insights, including braces, supplements, home therapy devices, etc.
All content is written from a physiotherapist’s perspective, with a strong emphasis on accuracy and real-world applicability.
Here is the web version of one of our newsletters, with the sponsorship between the main article and the Related Content section.
Sponsorship Format
Each issue includes one exclusive sponsor placement to maintain quality and reader trust.
What sponsors get:
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Sponsor copy written or edited by Sports Injury Physio to match tone and audience
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A text hyperlink to the sponsor’s website
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An image hyperlinked the sponsor’s website
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Brand exposure aligned with credible, educational content
.
Ideal Sponsors
Sponsorships are best suited to brands offering genuine value to an active, injury-aware audience, such as:
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Sports and running brands
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Rehabilitation and recovery tools
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Digital health platforms
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Coaching, education, or training services
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Evidence-based supplements or wearable technology
Pricing
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£100 per sponsored issue
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Fortnightly distribution
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Discounts available for multi-issue bookings
Custom packages can be discussed for longer-term partnerships.
Why Sponsor This Newsletter
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Highly engaged, self-selected audience
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Trust built through evidence-based content
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Clear alignment between sponsor offerings and reader needs
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Simple, transparent sponsorship structure
Technical Specifications
Image:
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Aspect ratio: 3:1
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Minimum dimensions: 2100x700 pixels
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File format: JPG or PNG
Text:
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Maximum 300 characters and spaces
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Size and typeface: Same as the newsletter's body text (we'll take care of that).
Contact
To discuss availability or request a sample issue, contact:
Nick Bezuidenhout, Operations Director